Is semantic search good for business?

Is semantic search good for business? If you’re Google – maybe not.  The way we search at the moment means that we often have to repeat or refine searches to get the results that we are looking for, which means more opportunities for adverts to be served (and therefore clicked). If sematic search become really good, and gets you what you need with less effort – will advertising revenues diminish as a consequence?

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One comment

  1. rawilmot · August 6, 2009

    Cool

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